Daintee House Privacy Policy

Last updated: October 23, 2026

Daintee House LLC (“Daintee House,” “we,” “us,” or “our”) operates dainteehouse.com and our related shopping, customer-support, and marketing services (the “Services”). Our store is powered by Shopify.

This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit our website, make a purchase, create an account, subscribe to email or SMS marketing, or otherwise interact with us.

If this Privacy Policy conflicts with our Terms of Service regarding the handling of personal information, this Privacy Policy controls. Visiting our website or making a purchase does not, by itself, constitute consent to receive SMS marketing.

1. Personal Information We Collect

Depending on how you interact with us, we may collect or process:

• Contact information: Your name, email address, phone number, billing address, and shipping address.

• Order and payment information: Products purchased, transaction details, payment confirmations, payment method, and information needed to process payments through Shopify and payment providers.

• Account information: Account identifiers, login-related information, preferences, and settings.

• Shopping activity: Products viewed, items added to your cart or wishlist, purchases, returns, and exchanges.

• Communications: Messages, questions, reviews, and other information you provide when contacting us.

• Marketing preferences: Email and SMS subscription status, consent records, signup source, and unsubscribe requests.

• Device and usage information: IP address, browser and device information, identifiers, pages visited, and interactions with our website.

• Campaign interactions: Where tracking is enabled, information such as email opens, link clicks, delivery results, and unsubscribes.

• Inferences: Preferences or interests inferred from your interactions with our Services.

Personal information does not include information that has been anonymized so that it cannot reasonably identify you.

2. Where We Collect Information

We collect personal information:

• Directly from you, including through purchases, checkout, account registration, signup forms, reviews, and customer-support requests.

• Automatically, through cookies and similar technologies when you use our website or interact with our communications.

• From service providers, including Shopify, payment processors, messaging providers, shipping providers, and analytics services.

• From partners or other third parties, where permitted by applicable law.

3. How We Use Personal Information

We use personal information to:

• Process payments and fulfill orders.

• Manage shipping, returns, exchanges, and customer support.

• Create and maintain customer accounts.

• Remember preferences and personalize your shopping experience.

• Send order confirmations and other service-related communications.

• Send marketing communications in accordance with your preferences and applicable law.

• Measure campaign performance and improve our products, website, and services.

• Provide relevant advertising, subject to applicable privacy choices.

• Detect fraud, protect accounts, and maintain the security of our Services.

• Maintain consent and unsubscribe records.

• Comply with legal obligations, resolve disputes, and protect our rights.

Where applicable law requires a legal basis for processing, we rely on performance of a contract, compliance with legal obligations, consent, or legitimate interests such as operating and securing our business, subject to your rights.

4. Email Marketing

When you subscribe to Daintee House email marketing, we collect your email address, subscription preferences, and information documenting your signup.

Our marketing emails may include new collections, preorder announcements, promotions, restock notices, styling ideas, and other Daintee House news.

We use Shopify Messaging and supporting service providers to manage subscriptions, deliver emails, and evaluate campaign performance. Where enabled, tracking technologies may record email opens, link clicks, delivery results, and unsubscribes.

You may unsubscribe at any time using the unsubscribe link included in our marketing emails or by contacting dainteehousela@gmail.com.

Unsubscribing from marketing emails does not prevent us from sending necessary non-promotional communications, such as order confirmations, shipping updates, or responses to your support requests.

Email and SMS subscriptions are managed separately. Subscribing to email does not automatically subscribe you to SMS marketing.

5. SMS Marketing

Information we collect

When you expressly opt in to SMS marketing through our checkout or other signup forms, we collect your mobile phone number and record your consent. We may also process subscription preferences, signup source, consent timestamps, delivery information, interactions with message links, and opt-out records.

How we use SMS information

We use this information to deliver recurring marketing text messages, including product launches, preorder announcements, promotions, restocks, and other Daintee House updates. Messages may be sent using automated technology.

We also use SMS information to manage subscriptions, provide support, assess campaign performance, prevent misuse, and honor opt-out requests.

Consent to receive marketing texts is not a condition of purchase. Providing a phone number for shipping or order-related purposes does not, by itself, enroll you in SMS marketing.

Frequency and charges

Message frequency varies. Message and data rates may apply according to your mobile carrier’s plan.

Unsubscribing and support

You may unsubscribe using the unsubscribe link included in our marketing text messages. You may also contact dainteehousela@gmail.com and provide the mobile number you wish to unsubscribe.

Our marketing sender number is not monitored for customer-service conversations. Please direct support questions to dainteehousela@gmail.com.

We honor applicable requests to withdraw SMS consent and may retain limited suppression records to prevent further marketing messages to an opted-out number.

SMS providers and storage

SMS information is stored and processed through our Shopify store, Shopify Messaging, and providers involved in operating and delivering the messaging service. These may include messaging technology providers and telecommunications carriers.

Restrictions on sharing SMS information

Notwithstanding other provisions in this Privacy Policy, we do not sell SMS opt-in data or consent, or share your mobile number or SMS consent with third parties or affiliates for their own marketing or promotional purposes.

We may disclose this information to providers as necessary to operate and deliver our SMS program, manage subscriptions, and honor opt-outs, or when disclosure is legally required. Such operational disclosures do not authorize recipients to use your SMS consent for their own marketing.

6. Cookies and Similar Technologies

Our website and service providers use cookies and similar technologies to operate the store, remember preferences, understand website usage, and support advertising and measurement.

You can manage cookies through your browser settings and any privacy controls offered on our website. Disabling certain cookies may affect website functionality.

Where required by law, we obtain consent before using nonessential cookies or similar technologies.

To manage applicable sale, sharing, or targeted-advertising preferences, visit:

https://dainteehouse.com/pages/data-sharing-opt-out

Where applicable law requires, we recognize Global Privacy Control signals as requests to opt out of sale or sharing for the browser and device sending the signal. Where we can associate the signal with an account, we apply it as required by law. Other browser “Do Not Track” signals may not be recognized.

7. How We Disclose Personal Information

Subject to the SMS restrictions above, we may disclose personal information:

• To service providers, including Shopify and providers supporting payments, hosting, analytics, customer service, messaging, fulfillment, and shipping.

• To advertising and marketing partners, to support advertising and campaign measurement, subject to applicable consent and opt-out rights.

• At your request or with your consent, including when you use third-party integrations.

• To affiliates, where necessary for legitimate business operations and permitted by law.

• For legal and security purposes, including compliance with valid legal requests, fraud prevention, protection of rights, and enforcement of agreements.

• In connection with a business transaction, such as a merger, acquisition, reorganization, or bankruptcy, subject to applicable law and the protections described in this policy.

Certain disclosures for advertising may constitute a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws, even when no money is exchanged. Where applicable, you can opt out through our privacy choices page.

8. Our Relationship with Shopify

Shopify hosts our store and processes personal information to provide and improve the Services. Information submitted to our store may be shared with Shopify and its service providers, including providers located outside your country.

We also use Shopify enhanced features that may involve information about your interactions with our store, other merchants, and Shopify to support services such as personalization and advertising.

For certain processing associated with these features, Shopify is responsible for handling your information and responding to related privacy-rights requests.

Learn more:

Shopify Consumer Privacy Policy
https://www.shopify.com/legal/privacy/app-users

Shopify Privacy Portal
https://privacy.shopify.com/en

9. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining accounts, providing support, meeting legal and accounting obligations, resolving disputes, and preventing fraud.

Retention periods depend on the type of information, our relationship with you, and applicable requirements.

Marketing consent and opt-out records may be retained as necessary to document your preferences and prevent unwanted communications, including after you unsubscribe.

10. Security

We use reasonable measures designed to protect personal information. However, no website, storage system, or transmission method is completely secure, and we cannot guarantee absolute security.

Please protect your account credentials and avoid sending payment details or other sensitive information through ordinary email or text messages.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to or information about the personal information we hold about you.

• Request correction of inaccurate information.

• Request deletion of personal information.

• Opt out of sale, sharing, or targeted advertising.

• Withdraw consent where processing relies on consent.

• Object to or request restriction of certain processing.

• Appeal a decision about a privacy request, where applicable.

• Lodge a complaint with a privacy regulator.

These rights are subject to applicable limitations and exceptions. Withdrawing consent does not affect the lawfulness of processing performed before withdrawal.

To submit a request, email dainteehousela@gmail.com. We may need to verify your identity before responding. Where permitted, an authorized agent may submit a request on your behalf, subject to verification of their authority.

We will not unlawfully discriminate against you for exercising your privacy rights.

For requests concerning information Shopify processes independently, use Shopify’s Privacy Portal:

https://privacy.shopify.com/en

12. Children’s Information

Our Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect their personal information.

If you are a parent or guardian and believe a child has provided personal information to us, contact dainteehousela@gmail.com so we can review and address the request.

We do not knowingly sell or share, as those terms are defined under applicable law, personal information of individuals under 16.

13. International Processing

Your personal information may be stored and processed in the United States and other countries where Shopify or our service providers operate. Privacy laws in those countries may differ from those in your location.

Where applicable law requires safeguards for international transfers, we rely on recognized mechanisms, such as adequacy decisions, Standard Contractual Clauses, or other legally permitted safeguards.

14. Third-Party Websites and Public Content

Our Services may contain links to third-party websites, applications, or platforms. Their privacy practices are governed by their own policies, and we encourage you to review them.

Reviews, social-media posts, or other information you make publicly available may be viewed and used by others. Avoid including sensitive personal information in public submissions.

15. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal requirements.

We will post the revised version on our website, update the “Last updated” date, and provide additional notice or obtain consent when required by law.

16. Contact Us

For questions, privacy requests, or concerns about our handling of personal information, contact:

Daintee House LLC
Email: dainteehousela@gmail.com
Phone: +1 580-304-1974
Mailing address: 790 Hermosa Way, Laguna Beach, CA 92651, United States
Website: https://dainteehouse.com

For purposes of applicable data-protection laws, Daintee House LLC is the controller of personal information we process, except where Shopify or another provider independently controls its processing as described above.